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Cold Food Display Buying Guide

Buying Guide

Cold Food Display Buying Guide

Countertop, open deck, showcase or ambient — how to choose the right cold food display for what you sell.

Not sure which suits you? Call us on 03 9783 6325.

"Cold display" covers several different cabinets that do one job — show chilled food so it sells — in very different ways. A cake counter, a grab-and-go open deck and an upright deli showcase are all "cold displays", and buying the wrong shape is the classic mistake. This guide sorts the type first, then the size.

Every figure here is from our own range.

If you'd rather talk it through, call us on 03 9783 6325.

Which type? Match the cabinet to the display

  • Countertop display — sits on your counter, glass on the customer side, for cakes, patisserie, sandwiches and deli. The everyday cake-and-slice cabinet. Curved or straight glass (see next section). 78L to 200L.
  • Upright showcase — a full-height glass cabinet with shelves, for drinks, cakes and deli at eye level where floor space is tight and you want vertical display. 278L to 308L.
  • Open deck (multideck) — open front, no door, tiered shelves for grab-and-go: drinks, sandwiches, snacks a customer takes without opening anything. Fast service, higher running cost (no door). 380L to 1800L.
  • Ambient displaynot refrigerated. For chocolate, confectionery and dry goods that shouldn't be chilled. 60L countertop.

Quick sort: cakes/deli on the counter → countertop. Grab-and-go drinks/snacks → open deck. Vertical display in a tight footprint → upright showcase. Chocolate and dry goods → ambient.

For closed-door upright drink fridges see display fridges; for hot food see heated displays. A cold cabinet is the wrong tool for hot food and vice versa.

Curved or straight glass? (countertop)

A cosmetic and practical choice on the countertop cabinets.

  • Curved glass — the classic patisserie look, a little more generous over the top shelf, and a premium feel for a cake or dessert counter.
  • Straight glass — cleaner modern lines, easier to wipe down, and it sits tighter to the product. Often the choice for a contemporary café or deli.

Both display and chill the same; pick by the look you want. We offer countertop cabinets in both, 120L to 200L, plus smaller straight-glass units from 78L.

Size and temperature — the range

Type Model Capacity External W×D×H Temp Suits
Curved countertop CDC-120C / 160C / 200C 120–200 L 700–1210 × 570 × 690mm 2–6 °C Cake & patisserie counter
Straight countertop CDS-78R … CDS-200C 78–200 L 430–1210mm wide 0–12 °C Café / deli counter
Upright showcase CDS-278R / 308C 278–308 L 520 × 485 × 1820–2040mm 0–12 °C Vertical deli / drink display
Open deck FDO-380C / 1200C / 1800C 380–1800 L 1000–1230mm wide 2–10 °C Grab-and-go
Ambient ADS-60 60 L 400 × 300 × 620mm Ambient Chocolate, dry goods

The tighter 2–6°C on the curved cake cabinets suits cream and dairy patisserie; the 0–12°C range on the deli and showcase units is more general chilled display. Match the temperature to what you're showing — cream cakes want the colder cabinet.

What to look for

  • The right temperature band for your product — cream patisserie (2–6°C) vs general deli (0–12°C). Getting this wrong shortens shelf life or spoils texture.
  • LED lighting — makes food look its best and drives the impulse buy.
  • Adjustable shelves — the showcases carry 5, so you can set the display to your product.
  • Front vs rear loading — check how the cabinet is serviced; some load from the customer side, some from behind, which matters for your counter layout.
  • Open deck running cost — an open cabinet works harder and uses more power for the convenience of no door; worth it for grab-and-go turnover, not for occasional display.

Frequently asked questions

What's the difference between all these cold displays?
Countertop cabinets sit on the counter for cakes and deli; open decks are open-fronted for grab-and-go; upright showcases display vertically behind glass; ambient units aren't refrigerated, for chocolate and dry goods.
Curved or straight glass?
Purely look and feel — both chill the same. Curved is the classic patisserie style; straight is cleaner and more modern.
What temperature do I need for cakes?
Cream and dairy patisserie want the colder 2–6°C cabinets; general deli and drinks are fine in the 0–12°C units.
Can I display chocolate in a cold cabinet?
No — chocolate blooms and sweats when chilled. Use the ambient (non-refrigerated) display.
What about hot food or closed-door drinks?
Hot food needs a heated display; closed-door drink fridges are display fridges.
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